Koolulam is a social musical initiative aimed at empowering communities and strengthening the fabric of society. Through collaborative creative experiences, we bring together people of different backgrounds, cultures, faiths and geographies. Since our formation, we have shown how we can harness the power of musical harmony, and use it to inspire harmony in humanity. Hundreds of thousands of people have already joined the movement to create social change through musical cooperation.
We specialize in bringing together large groups of people in-person or online in a unique artistic collaboration. For a few hours, participants step out of their comfort zone, awaken their senses, and set their voices free. We teach everyone to listen – to themselves and to one another – and then create something powerful together.
Each of our events promotes an important social message such as inclusion, coexistence, or women’s empowerment. The message is woven throughout the entire process from song selection, to the musical arrangement, to teaching each vocal section, and finally performing together. We curate an experience that enables anyone, no matter his or her musical talents, to contribute to an inspiring production. We embrace every voice, find harmony in diversity, and demonstrate the incredible strength and possibilities of a community united in purpose.
An academic study conducted by Dr. Weiss, based at David Yellin College of Education, found that participants find meaning in Koolulam events because they connect to others and create something more powerful and beautiful than any individual can create alone. The result is that participants feel a sense of belonging to a community where they are seen and heard.
Over 350,000 people have already taken part in more than 250 Koolulam events around the world. Videos from our events have garnered more than 140 million views and found their way to global leaders, social influencers, and celebrities. Inspired by our breast-cancer awareness video of Let’s Get Loud, Jennifer Lopez and Shakira incorporated Koolulam’s arrangement into their 2020 Super Bowl halftime show.
Koolulam has repeatedly been recognized for its positive social impact. In 2018, Asia Society awarded Koolulam its esteemed Game Changer Award in recognition of Koolulam’s activity in building bridges through song. The following year, UNESCO and the European Broadcasting Union selected Koolulam’s arrangement of One Day to be broadcasted on over 2,000 stations worldwide on World Radio Day, celebrating the theme of tolerance.
Koolulam is setting out to prove that every person has the power and ability to create positive change. Mass singing events are just the beginning. We are now working to expand our impact through collaborative creations in other art forms that will allow us to reach even more people all over the world. Koolulam aspires to be a global engine for good, inspiring people, one song at a time, to add their voice to the movement.
We believe that people have the strength and ability to change the reality in which they live, and that the community strengthens the individual by embracing and amplifying one’s voice. These are the ideals that we aim to inspire among our participants. This is what Koolulam stands for.
Co-founder, artistic and creative director of Koolulam. Or is the originator and author of the idea for Koolulam, an artist, social entrepreneur and screenwriter, a film and stage director and a graduate of the Sam Spiegel Film School. In 2002, at the aged of 17, Or led effort to organize the disabled community in Israel. In 2003, he was named “Volunteer of the Year” by B’nai B’rith International. Later, he held pivotal roles in social projects such as “Zikaron Basalon” (Memory in the Living Room) and “Krembo Wings”. Or has directed a number of television shows, several short films as well as advertisements for leading television campaigns. In 2018, his comedic network series “Not Everything is Pink” gained national success.
Co-founder and CEO of Koolulam. Michal is in charge of the project’s overall activity including strategy, PR, media, community management, and communications. Michal is a digital expert and entrepreneur. In 2012, she founded her own digital agency, on-it. Later, she established various online advertising and crowdfunding projects overseas. Michal has given hundreds of lectures in media colleges throughout Israel. At the close of 2016, Michal joined Or Taicher to provide her digital and entrepreneurial expertise in constructing a social-musical project she later named ‘Koolulam’.
Co-founder, principal conductor, musical director and content creator for Koolulam. Ben is a native of Tel Aviv’s “HaTikva” neighborhood who grew up in a world of music. He began playing the piano at an early age and at the age of 19, he received a full scholarship to The Jerusalem Academy of Music and Dance. At 20, he founded “VocaTikva” – a social a capella group.
On Israel’s 73rd Independence Day, Koolulam gathered around 300 of Israel’s medical crews to salute their bravery with facing Covid-19 and to sing together at the Torch-Lighting Ceremony in Mt. Herzel.
With them, we ask to imagine a better world 🙏🏻
Originally performed by Shlomo Artzi
Music: Shlomo Artzi
Lyrics: Shlomo Artzi
For the past three years, Koolulam has been encouraging people to leave their homes, leave their comfort zones, and come create with us.
This pandemic has dictated a new reality, but we’ve taken this opportunity to overcome the obstacles and create together.
Where there is creation – there is hope.
Originally performed by Coldplay
On August 15th, 2019, 8,000 people came together at the Latroun amphitheater to sing about love and how it triumphs everything. This happened thanks to one newlywed couple called Yariv & Elinore, who after participating in Koolulam events that strengthened their love, decided to fund a mass singing event instead of a traditional wedding. This enabled thousands to experience what they had felt while attending a Koolulam event almost two years ago. And this is what it looked like…
Originally performed by Arik Einstein
Music: Arkadi Duchin
Lyrics: Arkadi Duchin
On October 15th, 2019, Koolulam collaborated with ‘One in Nine’ NGO to mark International Breast Cancer Awareness Month. 2,000 people got together to sing and celebrate life.
Originally performed by Jennifer Lopez
Music: Gloria Estefan and Kike Santander
Lyrics: Gloria Estefan and Kike Santander
Koolulam and Eshkol Regional Council invited 3,500 people to sing together, in three-part vocal harmony, and play the tune of love in the Gaza Envelope and the south of Israel.
Together, from all across the country, we lit the night with song, solidarity, and hope for a better future for us all.
Originally performed by Shai Tsabari
Music: Ahuva Ozeri
Lyrics: Hani Arbel
Koolulam partnered with King David Schools, Johannesburg, South Africa, and gathered 3,500 South Africans to celebrate the 70th anniversary of King David Schools and the establishment of the State of Israel.
Guest artist: Granville Michaels.
Originally performed by OneRepublic
In honor of the historic visit to Israel by Indonesia’s religious leader Sheikh Haji Yahya Cholil Staquf, Koolulam invited 1,000 people who had never met before to a special event at the Tower of David in Jerusalem. Participants – Christian, Muslims and Jews – sang one song in three languages and in three-part vocal harmony. The event was produced in collaboration with the Tower of David Museum and Jerusalem.Com.
Originally performed by Bob Marley and the Wailors
Music: Bob Marley
Lyrics: Bob Marley
2,000 people met in the Jezreel Valley for a post-independence celebration
It was one big revolution of joy!…
In collaboration with the Jezreel Valley Municipality.
Originally performed by Lior Narkis and Omer Adam
Music: Doron Madalie and Yinon Yahel
Lyrics: Doron Madalie
Koolulam commemorates the Holocaust.
600 Holocaust survivors and their families gathered at Beit Avi-Chai in Jerusalem, to celebrate life.
In collaboration with “Zikaron Basalon”. This is one of Koolulam’s most moving events.
Originally performed by Ofra Haza
Music: Avi Toledano and Uri Kariv
Lyrics: Ehud Manor
!Koolulam participated in Good Deeds Day, and held 5 events simultaneously, with 7,500 people, all across Israel:
Events were held in Jerusalem, Ashkelon, Dimona, Rishon LeZion, and Kiryat Motzkin, and all sang together!
Originally performed by Shalom Hanoch
Music: Shalom Hanoch
Lyrics: Shalom Hanoch
In honor of International Women’s Day, Koolulam invited 2,000 women who have never met before, to sing in a unique and empowering event, in collaboration with Na’amat.
Originally performed by Sia
Music: Sia Furler, David Guetta, Giorgio Tuinfort, Nick Van De Wall
3000 people, three languages and one Haifa – all singing Koolulam.
We all hope, that our ‘One Day’ is near. Together, we are bringing it closer and closer.
Originally performed by Matisyahu
Music: Philip Lawrence, Ari Levine, Bruno Mars, Matthew Miller
Lyrics: Philip Lawrence, Ari Levine, Bruno Mars, Matthew Miller
As part of Tel Aviv-Jaffa’s Social Involvement Week, Koolulam invited 2,000 people from all across the country to sing together “Mehuzakim La’Olam” (“Empowered to the world”). We definitely felt empowered as we came out of the hall that evening. Crank it up, it was one hell of a party.
Originally performed by Avraham Tal
Music: Avraham Tal
Lyrics: Avraham Tal
600 people who had never met before came together to record a song for the annual Galgalatz radio station international song for 2017, in collaboration with Shekel foundation.
The result was powerful.
Originally performed by Imagine Dragons
Music: Imagine Dragons
Lyrics: Imagine Dragons
This song was performed and recorded at Beit Avi Chai in Jerusalem.
Originally performed by Boaz Sharabi
Music: Boaz Sharabi
Lyrics: Ehud Manor
This song was performed and recorded in Tel Aviv and was Koolulam’s first ever public event.
Originally performed by Amir Dadon
Music: Amir Dadon
Lyrics: Amir Dadon
Koolulam is first and foremost a social initiative – meant to make the world a little bit better. For this reason, we find it only natural to bring Koolulam to the heart of the next generation – our children.
Koolulam is in the process if developing a unique and rich educational program – to be implemented in schools.
In 2018 alone, Koolulam has been approached by more than 500 different educational institutions, all requesting to hold Koolulam events. It is evidently clear to educators, as well as to us, that Koolulam events hold tremendous educational value.
For this reason, we have set in motion the establishment of a new and central project in Koolulam – KoolSchool. KoolSchool will allow children and teens to experience the empowering process of a Koolulam event – not only in participation but also in production.
Koolulam will arrive at schools to take students through an immersive process – teaching them how to produce their very own Koolulam event from A to Z. We are HIGHLY excited about this.
Want to have KoolSchool at your own school?! Get in touch!