Kololam is a social-musical initiative that aims to strengthen communities and social networks. Through shared creative experiences, Kololam brings people from all walks of life, cultures, religions and countries together to create together. The initiative works to show how the power of musical harmony can be harnessed and used to create human harmony. Hundreds of thousands of people have already joined the movement to create social change through musical collaboration.
Cololam specializes in bringing masses of people together, whether in person or through digital events, for a unique and artistic collaborative creation. For a few hours, participants step out of their comfort zone, awaken all their senses, and set their voices free. We teach them to listen – to themselves and to each other – and then create meaningful work together.
Each of Kololam’s events is dedicated to highlighting a burning social message such as: inclusion, coexistence or female empowerment. The message is woven into all stages of the process, starting with the selection of the song, the nature of the musical arrangement, learning the voices of the arrangement and finally a joint performance with the chosen song. Kololam has a unique experience that allows everyone, regardless of previous musical experience, to contribute their voice to an inspiring production. We embrace every voice, find harmony in diversity and demonstrate the power and possibilities of a community united under a common goal.
Academic research conducted by Dr. Weiss of David Yellin College in Jerusalem found that participants in Kololam events find special meaning in the events, because they feel a connection to each other and the creation of something greater and more beautiful than they could create as individuals. The result is a sense of belonging for participants to a community in which they are seen and heard.
Over 350,000 people have already participated in over 300 Cololam events around the world. Videos from the events have garnered over 140 million views and have found their way to global leaders, social influencers and celebrities from around the world. Inspired by Cololam’s video from a breast cancer awareness event where we sang “Let’s get loud,” Jennifer Lopez and Shakira incorporated our rendition into their Super Bowl halftime show in 2020.
Kololam has been recognized many times for her contributions and positive impact on society. In 2018, the Asia Society awarded Kololam the prestigious Game Changer Award in recognition of Kololam’s work in building bridges through song, and the same year, the project also won the Israel Innovation Award. In 2019, UNESCO and the European Union Broadcasting Union selected Kololam’s rendition of “One Day” to be broadcast on approximately 2,000 global stations in honor of World Radio Day, as a symbol of tolerance.
Kololam is here to prove that every person has the power and ability to create positive change. Mass singing events are just the beginning. We are now working to expand our impact through collaborative works in different artistic styles that will allow us to reach more people and more places around the world. Kololam aims to be a global engine for good, to inspire people and each time through a different song, add their voice to the movement.
We believe that people have the ability to change the reality in which they live and that communities have the power to empower the individual by giving space to the unique voice of each person. These are the ideals we hope to promote among our audience. These are the core values of Kololam.
